DNEL ATELIER Co. Ltd.
VISION
Unleash Athletes' Potentials
DNEL ATELIER is founded and operated by a group of fitness enthusiast in Japan. We design and manufacture fitness gear and apparels, with the mission to support beginner and professional athletes to unleash their potentials.
SERVICES
We Deliver Exceptional Fitness Products and Services Around the World
AI-Empowered Products
We are harnessing the power of cutting-edge Computer Vision technology to revolutionize fitness training. Our up-coming AI-driven products identify and analyze flaws in weightlifting and gymnastics movements with precision, empowering athletes at every level - from beginners to Rx - to unleash their full potential and elevate their performance.
(To be announced)
WHY US
Global Quality meets Local Needs
The management team of DNEL ATELIER consists of former collegiate martial arts athletes, active CrossFit and HYROX competitors, manufacturing specialists, and marketers. Among our members, some have represented East Asia in the Spartan Race World Championship, hold CrossFit trainer certifications, and have nearly a decade of CrossFit training experience.
We develop and provide products from an athlete’s perspective, aiming to meet the genuine needs of athletes.